4/7/2023 0 Comments Getting things done evernote![]() ![]() Our demographic however, is truly wide-open: anyone who enjoys a good, quality whiskey that has a great story they can get behind. ![]() The culmination of that work is what we have today, which is the first of many products under the Sran Spirits umbrella: Daru Whiskey.ĭaru, as you can see from the design, is heavily Indian-inspired and we feel we will capture the Indian market as a result. The result? We incorporated Sran Spirits in the summer of 2019 and got all of our licenses and permits. With no expertise in the industry, we began what would be nearly a year of research, cold-calling, strategy shifts, and many other obstacles as we tried to penetrate and make our mark in the spirits industry. And although we had some business experience prior, this was our first big independent endeavor. Entering the whiskey business, we were going in as connoisseurs, not as experts. The serendipity of how it came together is just truly organic, and we already had a tremendous backstory to support the idea so it made all the sense in the world. One of us came up with the idea, and the other came up with the name. It all started from a phone call when we were both driving home from work we talked through it on the phone and got started that very night. The decision to start the business was absolutely a lightbulb moment.
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